Indian Box Office Collection in (Rs) on Day 1 (Friday)
Ae Dil Hai Mushkil – INR 13.30 Cr
Shivaay – INR 11 Cr
The twin big Diwali releases lived up to the hype in terms of response from the audience but in terms of box office collection, Ae Dil Hai Mushkil comes up trumps. Ae Dil Hai Muskhil pocketed a cool INR 13.30 crore compared to Shivaay’s INR 11 crore at the Indian box office.
The critics giving Shivaay thumbs down must have played its part in the audience favouring ADHM. While Ae Dil Hai Muskhil has more presence in large number of multiplexes Shivaay has more number of single screens to its credit. If one looks at the advance-booking segment, Karan Johar’s ADHM scored in multiplexes and Shivaay got a better response in single screens.
Both the movies suffered in South India as the release clashed with Tamil films Kaashmora and Kodi. But ADHM broke Ranbir Kapoor’s last release Tamasha’s record (INR 10.87) by quite a margin.