Finally Karan Johar’s most awaited film “Ae Dil Hai Mushkil” is finally set to hit the theaters on 28th October. The promotion of the movie has been marred by protests as the movie has Pakistani actor Fawad Khan playing a small role.
The filmmaker might have bowed down to the demands of the protesters, but that would not necessarily harm the film’s prospects at the box office. The single theatre owners in a few states still might go ahead with their ban on the movie but Ae Dil Hai Mushkil always targeted multiplexes so damage in that aspect will be minimal.
Now thanks to the protests people want to have a look at the movie. The interesting casting of Ranbir Kapoor with leading ladies Aishwarya Rai and Anushka Sharma will definitely work for the movie.
Ranbir’s steaming chemistry with Aishwarya is already the highlight of the trailer; even though Aishwarya has clarified that there is no skin show or liplocks in the film.
And in the clash with the other big release – Ajay Devgn’s Shivaay, ADHM is set to come up trumps and the Diwali week will only help the movie to negate the release clash.
Box Office Prediction:
First Weekend INR 55 Cr
First Week INR 100 Cr
Total Business INR 250 Cr
(Domestic & International)